“Targeted marketing like this simultaneously removes the need for users to spend time searching for an app or develop the expertise to create a deepfake.” “What has me worried is these ads are chipping away at the remaining barriers we rely on to keep non-consensual deepfake porn from becoming mainstream,” he said. “It exploded on the adult pornography scene, more so than anywhere else”Īdam Dodge, founder of online harassment victim service EndTAB, said that advertising sexually explicit deepfake capabilities on widely popular porn sites “absolutely” escalates the potential for harm. FaceMagic exploits a loophole in Apple’s and Google’s app store policies by not violating any of the rules in its app store pages or official site, but advertising its ability to create content that does on porn sites. Create now!”įaceMagic’s duplicitous nature-a goofy app for your friends on the strictly controlled app stores and a non-consensual porn creation app on adult sites-confirms what experts have warned is dangerous about faceswapping apps since deepfaking tools were first normalized and repackaged for broad audiences: Even if the apps don’t say they’re designed to create non-consensual porn, they’re still easily capable of producing it. The ads show a porn video of a popular adult performer, to demonstrate FaceMagic’s ability to seamlessly turn it into a deepfake, replacing the model’s face with another woman’s. “Make AI face porn in a sec,” the ad copy says. But on porn tube sites, ads for FaceMagic have a more nefarious pitch.
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